Winter 2026

Booko

Dynamically pricing the whole economy.

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What they do

dynamic pricing for businesses that sell bookable time slots

How close to us

2, near

revenue uplift from pricing; same commercial buyer as W7 but a different problem.

Wedges

  • W7 Find and fix margin leaks adjacent
L1 Company brain (knows the organisation) 1, light
L2 Agent team (runs agents, tools, approvals) 0, none
L3 Does and learns (finishes, checks, measures, updates the brain) 1, light

Who buys

Firm size
sme
Buyer type
business
Role
owners of booking businesses
UK
not known
Their own description (from YC)

Booko helps businesses that sell bookable time slots make more money by dynamically pricing their time. Unlike physical inventory, unsold time slots disappear forever, yet most time-slot-based businesses still rely on static pricing. We integrate with existing booking systems to adjust prices and incentives based on historical utilization, availability, and demand. Early customers see ~20% revenue uplift by selling time that would have otherwise gone unsold.

Full teardown

No full teardown yet. On the deep list.

Technical detail
Slug
booko
Lens hash
179096c479
Pass
screen
Stale
no