Winter 2022

Broccoli AI

AI-native operating system for home service businesses

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What they do

AI agents that run calls, booking and follow-ups for home service firms

How close to us

3, close

several agents do and handle ops for one trade; sold as a full OS, not one layer

Wedges

  • W5 One layer for one type of small firm adjacent
L1 Company brain (knows the organisation) 1, light
L2 Agent team (runs agents, tools, approvals) 2, clear
L3 Does and learns (finishes, checks, measures, updates the brain) 2, clear

Who buys

Firm size
sme
Buyer type
business
Role
contractor owner
UK
not known
Their own description (from YC)

Broccoli is building the AI-native operating system for home service businesses. Running a plumbing or HVAC company is chaotic: calls, scheduling, dispatch, follow-ups, marketing. We automate all of it so contractors can focus on what they do best: serving customers.

Our AI agents handle both revenue and ops; answering phones 24/7, booking jobs in real time, following up on leads, and alerting techs when emergencies hit.

We’ve grown from 0 to 800+ contractors in under 2 years, raised Series A round led by Khosla Ventures to take on one of the biggest labor automation opportunities in the country.

Together, Adi and AJ co-founded Telematica, where they built energy-management systems for large European utilities and charging-point operators. They have raised $1.5M for Telematica and $25M for Broccoli.

Full teardown

No full teardown yet. On the deep list.

Technical detail
Slug
broccoli-ai
Lens hash
179096c479
Pass
screen
Stale
no