Winter 2026

Fixture

An agentic CRM built for Startups

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What they do

agentic CRM that fills itself from emails and meetings

How close to us

3, close

builds memory from calls and email, for startup sales not consultancies; agents suggest, little measured.

Wedges

  • W3 Company memory from every call, for consultancies adjacent
L1 Company brain (knows the organisation) 2, clear
L2 Agent team (runs agents, tools, approvals) 1, light
L3 Does and learns (finishes, checks, measures, updates the brain) 1, light

Who buys

Firm size
sme
Buyer type
business
Role
startup founders
UK
not known
Their own description (from YC)

Fixture is a CRM for startups that helps you find your next customers and keep deals moving. It brings your customer emails, meetings, and conversations together, so you don’t have to keep your CRM up to date by hand. Fixture agents suggest prospects similar to customers you’ve won and helps you follow up on active deals. Use it in your browser or from agents like ChatGPT and Claude.

Full teardown

No full teardown yet. On the deep list.

Technical detail
Slug
fixture
Lens hash
179096c479
Pass
screen
Stale
no