Fall 2025

item

The AI-Native CRM that works for you

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What they do

AI CRM that gathers company context and runs trained sales and support agents

How close to us

3, close

CRM context store read by agents trained from process documents; two layers but sales-only and no measured learning.

Wedges

  • No wedge fit written yet.
L1 Company brain (knows the organisation) 2, clear
L2 Agent team (runs agents, tools, approvals) 2, clear
L3 Does and learns (finishes, checks, measures, updates the brain) 1, light

Who buys

Firm size
sme
Buyer type
business
Role
sales or revenue lead
UK
not known
Their own description (from YC)

item connects to all your customer tools, gathers and enriches context automatically, and becomes your company’s source of truth — one place where your team and your AI agents share the full picture to act autonomously.

At the center is the Assistant — your sidekick for daily work. It can send follow-ups, research leads, or add deals with a simple prompt. No complex UI, drop-downs or fields, simply ask.

For repeatable work, you build Agents that you can train like new hires, simply by writing documents that describe your processes. item Agents run business processes across sales, support, and account management autonomously.

Full teardown

No full teardown yet. On the deep list.

Technical detail
Slug
item
Lens hash
179096c479
Pass
screen
Stale
no