Spring 2026

Kuli

AI coworker for marketing teams at the largest consumer brands

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What they do

AI agent that watches social videos for big-brand marketers

How close to us

2, near

Learns brand context and does analysis for marketers; single agent, no checking or loop shown.

Wedges

  • No wedge fit written yet.
L1 Company brain (knows the organisation) 2, clear
L2 Agent team (runs agents, tools, approvals) 1, light
L3 Does and learns (finishes, checks, measures, updates the brain) 1, light

Who buys

Firm size
enterprise
Buyer type
business
Role
marketing heads at consumer brands
UK
not known
Their own description (from YC)

Kuli is an AI coworker for marketing teams at the world's largest consumer brands. Our agent watches all videos across social media, learns the brand's context and helps them turn signals from billions of social videos into winning campaigns without increasing headcount.

Previous platforms gave marketers databases to search through and a CRM. Kuli actually watches the content. Marketers at team like Disney, Nivea and PostHog use it to scout creators, run analysis on trends and competitor strategies, and analyse what makes their campaign perform better.

For 10 years, influencer marketing meant more tools, more tabs, more spreadsheets. Kuli replaces all of that with one single agent you orchestrate. One marketer with Kuli does what a $50K/month agency bills for manual tasks.

Full teardown

No full teardown yet. On the deep list.

Technical detail
Slug
kuli
Lens hash
179096c479
Pass
screen
Stale
no