Fall 2025

Lapis

AI that creates and runs ads, end-end

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What they do

ad agents write, launch and test campaigns, feeding results back into a self-improving engine

How close to us

3, close

Results feed back into the next ads run, a real learning loop, but only for paid ads.

Wedges

  • No wedge fit written yet.
L1 Company brain (knows the organisation) 1, light
L2 Agent team (runs agents, tools, approvals) 2, clear
L3 Does and learns (finishes, checks, measures, updates the brain) 3, strong

Who buys

Firm size
sme
Buyer type
business
Role
marketing lead at DTC or SaaS firm
UK
not known
Their own description (from YC)

Lapis builds, launches, and scales paid ad campaigns for DTC and SaaS businesses.

Lapis agents handle every step of the paid ads journey: writing ad copy (headlines and descriptions), generating the static images used in ads, deploying campaigns across paid channels, creating a custom landing page for each ad, and feeding real user interaction data back into a self-improving ads engine that gets better every day.

With Lapis, businesses can rapidly iterate on ads and A/B test at scale, free from the human design and creative bottlenecks that slow teams down. Using Lapis, companies can quantitatively improve their paid ads performance by up to 20x.

Lapis is used by 1,500+ marketing teams and 30+ enterprises, from Fortune 500 businesses to fast growing DTC businesses, and supports 10 languages including English, Spanish, and Italian.

Full teardown

No full teardown yet. On the deep list.

Technical detail
Slug
lapis
Lens hash
179096c479
Pass
screen
Stale
no